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Partners
Database and Lead Referral Application
American Express, Inc - Travel Agency Partnership
When Montu Patel arrived at his desk every morning, there were stacks of letters and faxes waiting for him. As Director of the Travel Agency Partnership, an American Express Corporate Card Referrals Program, sales leads generally make him smile. However, the arduous task of inputting them into the TAP database reduced his joy. Before getting halfway through the morning's paper based influx of referrals, his phone was ringing with more leads to be manually transcribed and put into the pipeline.
Enter BraveLine Technology. BraveLine Technology quickly identified the problems with the current system at TAP:
- Inefficient manual business process
- No central repository of data
- Lack of capability to disseminate or aggregate information effectively
- Inability to integrate with existing sales force systems
- Limited end-user interaction and support
- Time consuming and inaccurate reporting
BraveLine Technology worked with the TAP group to develop the layout, architecture, and functionality of a website, conformed to the American Express branding guidelines, which succeeded in allowing partnership agencies to interact directly with the database and provides search and reporting tools for TAP employees.
As a result, problems were replaced with the following BraveLine Technology solutions:
- A More efficient business process
- A Centralized database
- Improved search capabilities and aggregation of data
- Seamless and instantaneous integration with sales systems
- Engaging end-user participation and enhanced services
- Automated real-time reporting
Today, the TAP group enjoys a corporate Internet presence which improves efficiency, increases productivity and puts less focus on the day-to-day business of sales processing and more emphasis on the growth of their business.
Website: www.tapprogram.com